US’ consumer spending in 2022 holiday season, from November 1 to December 31, increased 3.5 per cent, reaching $211.7 billion, a record high for e-commerce, according to Adobe’s online retail insights. Cyber Week of 2022 was a key contributor to growth in e-commerce sales, driving $35.3 billion in online spends and growing 4 per cent year-on-year (YoY).
In 2022, 38 days surpassed $3 billion in daily spend this holiday season, on par with last year. For comparison, only 25 days in the 2020 season surpassed $3 billion.
Online sales of apparel and accessories in 2022 holiday season grew 94 per cent compared to pre-season levels in October 2022, as per Adobe.
Across major e-commerce categories, discounts hit record highs in 2022’s holiday season, with apparel discounts peaking at 19 per cent off the listed price, compared to 13 per cent off during 2021 holiday season.
During 2022’s holiday season, 47 per cent of online sales came through smartphones (up from 43 per cent in 2021). Christmas Day (December 25) set a new mobile record, driving the majority of online sales at 61 per cent (up from 58 per cent), as did Cyber Week, where 51 per cent of sales came through smartphones (up from 46 per cent). For years, retailers have struggled to move the needle on mobile shopping, and the strong growth this season shows that investments made in improving the experience are beginning to pay off.
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