US-based apparel brand Gap has partnered with contemporary artist Demit Omphroy on his first Tezos NFT collection and has introduced the first fashion collaboration of NFT wearables with petaverse game Dogami´.
Demit launched a limited-edition graphic tee collection (Gap x Demit) as part of the brand’s Artist Series featuring his unique and recognisable work, and now Demit is launching his first NFTs with Gap. Demit’s art depicts life through vibrant colours and an expressionistic style, seeing the world through his inner child.
“My work is playful, expressive, and simplistic, yet loaded with emotion,” said artist, Demit Omphroy. “Being able to express myself through a new digital medium and collaborate with Gap, one of the most iconic brands in history, is exciting for me as a creator. I can’t wait to share my first NFT collection with the world.”
“Partnering with unique artists and creators is a cornerstone of our NFT programme,” said Chris Goble, chief product officer at Gap. “We are thrilled to collaborate with Demit and to create this vibrant collection of NFTs and product that amplifies his voice and represents his distinct individual style.”