American fashion retailer Forever21 has collaborated with the global toy brand, Barbie, for a limited edition collection which will be available simultaneously in-store, online and in metaverse on Forever21 shop city on Roblox.
The collection includes a range of vintage styled apparel items, swim, sleepwear, beauty, and accessories as well as home décor, inspired by Barbie Dreamhouse. Forever21’s Roblox experience was created in partnership with the Virtual Brand Group (VBG), a web3 fashion designer, game developer and retailer that creates immersive metaverse experiences.
The Forever21 x Barbie collection replicates its real-life inspiration and campaign using Roblox’s latest layered clothing technology for 3D clothing that fits any avatar body type. The designs feature real-world fabrics and details.