American athletic heritage footwear brand K-Swiss and McLaren Racing, a leader in Formula 1 racing, have announced their new partnership beginning in 2023. K-Swiss and McLaren have worked together to develop a collection that complements the signature expressions and design ethos of both brands. It will consist of footwear and an assortment of apparel.
The performance-based footwear will be worn by the pit crew and engineers on the racetrack before it becomes available to the public.
"We are honoured to be part of this exciting new and multi-year partnership and are looking forward to be joining McLaren on the racetrack. Each brand boasts a heritage that reflects the other's, replete with perseverance, innovation, and excellence. We hope that with this new partnership we develop a new base of loyalists and extend our legacies further," said Dave Grange, international brand president at K-Swiss.
Read more about US' K-Swiss & McLaren F1 Formula Team to launch premium collection
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