US-based leading global player in the eco-friendly home products industry EcoSoul Home has announced its brand expansion to Indian markets. The company’s products, starting with the direct-to-consumer (D2C) segment, would soon be available on retail shelves across India. Customers will be able to order EcoSoul Home products from Amazon and Flipkart.
EcoSoul Home goods will also soon be available on quick e-commerce platforms such as Blinkit, Dunzo, and others.
The company is launching all of its global SKUs in India and concentrating on meeting the local demands of Indians, EcoSoul said in a press release.
India has a vast source of raw materials that are needed to produce a wide range of eco-friendly goods. Hence, EcoSoul Home believes that India has the potential to become a global manufacturing and development hub for environmentally friendly goods. To keep supporting the production, the company has more than 50 contract manufacturing partners signed up in India.
“We are excited to expand our footprints in the Indian Market as the country has the potential to be a global powerhouse of eco-friendly product development and manufacturing. India has shown a seismic consumer shift towards eco-friendly alternatives, with a tailwind from government policy and it is the best time to introduce our product range as per the market demand,” said Rahul Singh and Arvind Ganesan, co-founders of EcoSoul Home.
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