FibreTrace, a global leader in traceability technologies, has today released FibreTrace Mapped, a free advanced digital traceability solution for the textile industry, which maps the global textile supply chain from fibre to retail. The platform provides transparency in one easy to use, globally accessible platform with no fees attached, eliminating the barrier to transparency for producers, manufacturers, brands, and retailers.
While policymakers, consumers and investors continue to apply pressure for transparent supply chain mapping, 50 per cent of the world’s largest fashion brands continue to disclose little or no information about their supply chain and only 12 per cent of brands worldwide publish any insights into their raw material suppliers.
The shift in consumer consumption behaviours and growing demands for greater ethical and environmental responsibility has been a key driver for change. About 60 per cent of fashion consumers want more transparency about the production journey of their clothes and more than 40 per cent of consumers surveyed in the US, more than 50 per cent in Europe, and almost 70 per cent in China say they want access to more information about how their clothes were made. Governments and governing bodies are listening, and transparency has become a priority on political agendas and legislative development from the US’ FABRIC Act to the UNECE’s The Sustainability Pledge, FibreTrace said in a media release.
Read more about FibreTrace's new digital solution to map global textile supply chain
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