Better Cotton has announced its involvement with the Clinton Global Initiative (CGI), which convenes global and emerging leaders to create and implement solutions to the world's most pressing challenges. As part of this initiative, Better Cotton is working with smallholder farmers to pioneer an insetting mechanism to promote and incentivise sustainable agricultural practices.
The organisation commits to developing a cotton-specific carbon insetting accounting framework to be integrated into the Better Cotton traceability platform. Better Cotton’s traceability system is due to be launched in 2023 and will provide the backbone for the insetting mechanism. Once implemented, the insetting mechanism will enable retail companies to know who grew their more sustainable cotton and allow them to incentivise farmers directly with credits, Better Cotton said in a media release.
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