Canada’s Tokens, a publicly-traded firm that invests in Web3 crypto assets and businesses linked to the metaverse and NFTs, has announced that its subsidiary, Metaverse Group, has entered into an agreement with virtual reality company, Emperia, to collaborate on creating virtual reality experiences in virtual storefronts for fashion brands in the metaverse.
The partnership aims to build one-of-a-kind virtual reality experiences in virtual storefronts that communicate the brand narrative through interactive, immersive virtual experiences. The goal is to provide fashion and art retailers with a frictionless, guided process for establishing a retail store in the metaverse. The collaboration will leverage Metaverse Group’s diverse portfolio of virtual real estate across several metaverses. Emperia will offer its virtual reality technology, to develop virtual stores that communicate a brand narrative and provide an immersive experience, extending retailers’ physical presence and brand-value into the metaverse, Tokens said in a media statement.